prismatic

There are proverbially 99 ½ ways to storm the metaphoric castle but among all those methods, one of the best and arguably the shortest (but not definitely the easiest in some cases) is the direct approach. But it would also be quite okay to consider that since it’s usually easy to stick to the tried and tested … sometimes revision, innovation, inspiration and improvisation can spell the difference between something truly magical from something that is just blah. So in a way we come to the conclusion that a sophisticated compromise is best for all of us. And that such a compromise would entail highlighting the best in being multi-faceted amidst a wide spectrum of problems and solutions. And there is no better way to emphasize such an idea than to go back to the man who made all this possible. The one who was pushing things at the very beginning and the one still making things happen today.

Teejay del Rosario, the main guy behind TekniKulay.com and TekniKulay Graphic Design Studio, is a seasoned freelance graphic artist, veteran web designer, and IT consultant that specializes in innovative new media design. Teejay (as how his peers call him) applies his creativity and expertise liberally across a variety of media, including: graphic design, web design; print materials; information architecture; and search engine marketing. His past and present clients include commercial institutions of all sizes located here in the Philippines and abroad.

In addition to founding T3 Graphic and Section03 Projects (no he DOES NOT have a penchant for the number 3), Teejay is currently the Chief Technology Officer (CTO) for Telesuccess Productions, Inc. --- the biggest Philippine licensor of Japanese animes and Asian telenovelas. He has provided in-house design and creative director consultancy services for: Digital Resource Corporation, a web design firm and an internet presence provider; RSCOM International, a software company based in Vancouver that creates customized computer programmes for service agencies, e-commerce and traditional retailers, distributors, contractors, sports management organizations, human resource companies, warehouses, etc.; and Microscopes, Inc., a Missouri-based online merchant company where he provided print, interactive, search engine marketing services as well as server administration to its’ 5,000 plus websites.

Teejay has a wide variety of interests and passions that help shape and influence his personal touch on design. These include architecture, art history, digital culture, and the varying visual arts like painting, photography and film. Teejay is also a full-time Mac advocate and dreams of one day becoming a part-time mascot.

And although Teejay usually knows exactly the RIGHT method to solve a design problem, you can still bet that he is aware about the remaining 98 ½ ways and would never hesitate to go through them all just to get that right amount of success.